Frequently Asked Questions
What services does Unified Brands provide?
Unified Brands aims to assist brands in widely enforcing their trademarks against counterfeiters and counterfeit products, using a combination of Unified’s long-standing relationships, capable in-house legal team, advanced data analytics, and reputation for deterring bad behavior. It aims to organize, manage, and assist in filing trademark actions against primarily online counterfeiters, and further assist in recovery, all at a minimum of complexity and investment from the brand.
Why should I trust Unified Brands?
Unified Brands is a service of Unified Patents, a well-known deterrence entity with over 3,000+ international members that seeks, among other things, to improve patent quality and stop unsubstantiated patent assertions. Unified has long experience deterring others from profiting off of the legal system, and brings a qualified legal team, advanced data analytics, and reputation to the problem of counterfeit trademark infringement.
How much time do I need to spend on this?
Unified Brands handles almost all of the work. Once we have an initial call, Unified Brands will set everything up. You sit back while we do the rest!
What does Unified Brands cost?
Nothing. You don’t pay us. We bear all upfront costs, and only recover if you do.
Is there any particular marketplace that Unified Brands focuses on?
Unified Brands will tailor individual enforcement efforts to your needs, and has developed advanced tools to identify counterfeit sellers on online platforms like Amazon, Wish, Alibaba, and AliExpress, among others, to find counterfeit producers, recover from them, and stop them in their tracks.
If infringement is widespread, why not report these counterfeiters to the marketplace or seek to take down the listings?
Unfortunately, reporting these counterfeiters filing takedown requests, with marketplaces or otherwise, does not affect their operations, and will not result in any potential recovery on your part, or loss on theirs. Often, a marketplace will take down the listing, but the counterfeiters have already made a profit, may pop up again, and will continue to counterfeit your goods. With Unified Brands in your corner, you can potentially bring numerous enforcement actions, freeze accounts, and recover assets efficiently, disincentivizing future counterfeits.
When partnering with Unified Brands, how does Unified make money?
After paying fees and expenses, Unified Brands will split any recovery from the infringers with you. We don’t make money unless you do.
How much could I recover?
Results will vary widely. Recovery depends on the volume of infringers, the products and trademarks enforced, and the cost of those goods and of the recovery efforts. Similar public actions have recovered various amounts starting with unsuccessful campaigns netting nothing, anywhere up to multiple millions of dollars.
How long will an action take?
Results vary. Per public filings, typical anti-counterfeit trademark suits may take upwards of 6 months from filing to complete; recovery is likewise variable.