Canon and Unified Brands Profit from Deterring Online Counterfeiters
In court filings targeting online counterfeiters, Unified Brands ("the Anti-Counterfeiter") is working with Canon to stop the sales of counterfeit camera batteries and other accessories via online marketplaces like Amazon and eBay. Canon, a leading provider of consumer, business-to-business, and industrial digital imaging solutions worldwide, recognizes that sales of counterfeit goods are a huge and growing problem for businesses. As stores have migrated from physical locations to e-commerce sites—a move only accelerated by the pandemic—online sales of counterfeit goods has become a multi-trillion dollar problem for American businesses.
Unified Brands continues to find ways to fight back. Unified Brands offers a proven solution that costs nothing to premium brand owners, like Roku and Canon, and works to deter future counterfeiting by following the money, freezing accounts, and making counterfeiters pay. Combined with Unified’s proven deterrence, data shows regular enforcement such as this can lead to a sustained decrease in online counterfeiting against the brand on e-commerce platforms.
As a leader specializing in optical, imaging, and industrial products, Canon, like all major brands, has seen counterfeiting. Working with Unified Brands on regular enforcement activity ensures that counterfeiters now know selling fake products will lead to substantial monetary losses, not just losing a listing.
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